Innovation Games Summit 2014 | Dec 4-5, 2014 | Lehi, UT
Thursday | Dec. 4, 2014
Creating an Environment Where Innovation Thrives
Aaron Proietti | Chief Innovation Officer, Transamerica
Thursday, Dec. 4 | 10:15 AM - 11:00 AM
Transamerica has created a thriving Culture of Innovation through employee engagement—an environment where innovation is not just a mantra, but a crucial part of the day-to-day work of its employees. In this talk, Aaron Proietti will discuss the critical success factors of Transamerica’s approach to creating this culture, including:
How Adobe Systems Supercharged Its Customer Advisory Boards with Innovation Games
Andrew Taylor | Adobe Systems
Thursday, Dec 4 | 2:30 PM - 3:00 PM
In this lightning talk, Andrew Taylor, Senior Program Manager at Adobe Systems, shares how Adobe Systems integrated Innovation Games into its customer advisory boards, increasing engagement and actionable feedback. He’ll touch on how Adobe structures it’s overall CAB program, what prompted Adobe to incorporate games and collaborative activities, how his team dealt with objections and the fear that changing the structure may result in failure, and ultimately what did Adobe learn from the experience.
Practical Applications: Innovation Games and Lean Startup
Hart Shafer |TheraSpecs & Caper Academy
Thursday, Dec 4 | 3:30 PM - 3:50 PM
Lean Startup methodologies focus on running experiments with real customers to reduce risk and raise returns, but most writing on the subject emphasizes experiments with a functional product. Innovation Games® are an useful addition to in-product experiments that can lower experimental costs and provide customer insight at all development stages. In this lightning talk Hart will share tips, techniques, and examples of using Innovation Games as part of Lean Startup customer discovery and validation.
Practical Applications: Innovation Games for Performance Reviews
Jason Tice | Asynchrony
Thursday, Dec 4 | 3:50 PM - 4:10 PM
Jason Tice will share how Asynchrony is using online games, such as Speed Boat, to improve performance reviews within a peer-to-peer advocacy program, along with describing how the more accurate and richer data provided by the games is helping Asynchrony’s parent company make better informed decisions around compensation adjustments and promotions, etc.
Build a Kick-Ass "War Room" with your Sales Team
Nancy Mayer | Power Play Productivity Solutions
Thursday, Dec. 4 | 4:45 PM - 5:30 PM
Create a strategic "War Room" for developing, building and training sales teams by implementing elements of visual thinking, design thinking and gamification. In this session, Nancy Mayer outlines this five-part process that includes games at each level.
1. Define the Potential Market and Categories
Silent Storming + Collaborative Creation: using a combination of games and gamestorming exercises to identify as many different applicable categories and identify potential clients.
2. Allocation of Clients/Categories
The Draft Pick Game: Similar to a fantasy football, members get to pick their favorite category. The fun begins with negotiations. Prioritization games like 20/20 Vision can be a pre-cursor.
3. Sales Pitch
Product Box + collaborative script writing + Playbook: By playing Product Box individually and presenting, everyone learns new ways to present the product. The best elements are then used to fill in the blanks of a proven sales template that will become the Sales Playbook. Then drill it!
Interactive Weekly Update Meetings: Imagine a daily stand-up with retrospective games. Going "Beyond Icebreakers" to make sure that each meeting has the following elements: introduction, warm-up (question), springboard, work, summation and evaluation.
Friday | Dec. 5, 2014
Using Serious Games for Idea Assessment in Service Innovation
Niels Feldmann| Karlsruhe Institute of Technology, IBM Global Services
Friday, Dec 5 | 10:00 AM - 10:30 AM
Niels Feldmann, from Karlsruhe Institute of Technology in Karlsruhe, Germany, will present findings from his research on using serious games for idea assessment in Innovation. Feldmann and his team explored the use of an online serious game for idea assessment in companies, employing the Innovation Game Buy-a-Feature and running a qualitative pre-study under real-life conditions at a German Financial Services provide, followed by a lap experiment with 250 participants. He’ll provide details on the study’s findings, including, whether serious games can add to overcoming challenges in the area of idea assessment, and, whether there are potential biases of the game towards more incremental or radical ideas when played by teams differing in terms of their members’ personality profile.
Gaming the Change - Transformation
Scotty Bevill | Bevill Edge®
10:45 PM - 11:30 PM
From large enterprise to state agency to lean startup NFP groups, change is the word. Innovation Games® has played a role to centralize ideas and gain ownership over the work in each of these cases. The complexity of transformation and the cultural impacts of fundamental development require increased visibility into the process to maintain the momentum. Let's talk about how a state agency leveraged this visibility to gain insights to assist in agile adoption. We'll talk about the redefining of roles and responsibilities across generations of public sector employees to results like visual seating charts by product and iterative return on development investment. This is gaming the change.
Join Scotty Bevill on a four year journey as a business leading agile transformation and enterprise software development using Innovation Games® for Distributed Team Management, Strategic Product Management, and transformational aid.
Salesforce Ignite: Customer-Focused Innovation at the World’s Most Innovative Company
Scott Gilbert | Salesforce.com
Friday, Dec. 5 | 11:30 AM - 12:00 PM
Salesforce has been a pioneer in the SaaS marketplace for more than 15 years and has been named the world’s most innovative company by Forbes for the last 4 years. There’s no question that Salesforce’s customers are benefitting from this excellence – and Saleforce’s continued R&D. However, some customers still struggle when applying Salesforce’s innovations to their specific business challenges. To help these customers address their top business challenges, Salesforce has been quietly building it's own customer-focused innovation swat team and program called Ignite. The Ignite team works with Salesforce's most strategic customers to identify transformational opportunities for innovation, especially by capitalizing on the mega trends of Social, Mobile and Cloud computing. Scott Gilbert will tell us about this unique program and detail how how Salesforce is working to disrupt it's own position as the World’s Most Innovative Company by helping its customers achieve that same accolade.
Common Ground for Action: Online Deliberation for Civic Engagement
Amy Lee | Kettering Foundation
Friday, Dec. 5 | 2:30 PM - 3:00 PM
Discover how the Kettering Foundation and Every Voice Engaged Foundation are using Common Ground for Action, a new collaborative online deliberation platform to build community and civic engagement.
Elevating Customer Advisory Boards to a Strategic Level
Gavin Nathan | Ignite Advisory Group
Friday, Dec. 5 | 3:15 PM - 3:45 PM
A Customer Advisory Board (CAB) is a proven strategic approach to engaging senior decision makers among your customer organizations. A strategic board enables leading companies to increase understanding of how their products and services benefit customers, validate strategy and gain feedback for new ideas and product development, gain internal alignment on customer perspective and go-to-market plans, deepen relationships with top accounts, and increase market intelligence on competitor strategies.
However, many companies fail to make the CAB a strategic part of their overall planning and GTM. What is the “secret sauce” to success? In this presentation you'll learn how Ignite Advisory Group's innovative and successful approach is structuring Customer Advisory Boards around common interests and concerns — so customers derive as much benefit from participation as the sponsoring company. Drawing on successful engagements with leading companies such as Dell, Akamai, Xerox, Adobe, Brocade, Iron Mountain, HP and Oracle, Gavin Nathan will share a road map to CAB success.
Creative Intelligence: The Creative Potential of the Mind
Johanna Gradauer | Ideeomat
Friday, Dec. 5 | 3:45 PM - 4:45 PM
The most important and powerful but highly undervalued tool for successful innovation is the human mind. We all know that neither the newest innovation management software nor the fancy innovative office design makes anyone come up with a great idea. Successful innovation demands the full potential of creative intelligence: from analytical thinking to uninhibited fantasy, from inspiring exchanges in a group to quiet reflection alone. At one point rigorous examination is necessary, but at another stage it becomes a barrier. We will discuss the most compelling findings from innovation and creativity research.
But knowing how the mind creates ideas is not enough. We need to train our minds and create a culture that supports the creative potential. We will experience how to put this knowledge into practice, how to design activities and materials to unleash the creative capabilities in each member of a team, so everyone – extrovert or introvert, analytical or creative – brings their best to the innovation process.