Innovation Games Summit EU 2013
This track explores how Innovation Games® and related techniques help organizations improve the effectiveness of their marketing and market research. Topics include surfacing and focusing on the right market opportunity, creative customer engagement techniques, better customer collaboration, crafting solutions to real market problems and more.
Innovation Games enable organizations to leverage their entire company to improve strategic planning. In this track, sessions will explore how organizations and teams use games and related techniques to create compelling strategic visions, prioritize portfolios and create more thorough and actionable roadmaps, along with other topics.
Innovation Games® and related techniques help sales teams succeed through out the entire sales cycle: This track explores how games enable sales teams to quickly understand customer problems, improve collaboration, deliver the right solutions and strengthen customer relationships, while driving increased revenue. Sessions cover process, management and tools.
Many of the practices and processes followed by product and agile teams are enhanced and improved through the integration of Innovation Games®. This track explores how Innovation Games and related techniques help teams collaborate more effectively and engage with customers and stakeholders to identify new product/feature opportunities, create better product roadmaps and understand how to increase product profitability.